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Data Science News
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Two examples of why machine learning is becoming the most powerful way to increase revenue
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Medium, Bradford Cross
from July 20, 2015
In February, we released the first Interest Graph API to tag content with topics. Today we’re announcing a powerful new Feed API, and two customer success stories.
Let’s hear about two success stories using the Interest Graph to power content recommendation and ad optimization. First, an email recommendation startup that powers recommendations using the Interest Graph’s Topic API. Second, large media conglomerates generating up to 50% lift on programmatic ad revenue, while showing fewer ads, by using our machine learning models that understand content, users, and the historical value of each page impression.
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Google and Docker Recharge the Container Revolution
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WIRED, Business
from July 21, 2015
Bryan Cantrill says that cloud computing is on the cusp of revolution.
Today, when companies use services like Amazon’s Elastic Compute Cloud or the Google Compute Engine, the idea is that they’re running their websites and software applications on virtual machines—computer servers that exist only as software. But eventually, says Cantrill, the chief technology officer at cloud computing outfit Joyent, we’ll think in different terms. The virtual machine will give way to the software container, a more efficient means of running modern applications.
Thanks to companies like Docker, Google, and others, this is already starting to happen. And today, the revolution gained some additional momentum, with the arrival of a new independent foundation dedicated to the idea of containers.
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Stop hiring data scientists until you’re ready for data science
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VentureBeat, Greta Roberts
from July 22, 2015
My plea to HR (and to any other department hiring a data scientist)? Stop hiring real data scientists until you’re ready to do real data science.
I think I understand some of the problem. Perhaps the pressure on HR to begin using an analytical approach has led them to hire data scientists, but when it comes to actually using this approach it’s too foreign or scary or “not what we’ve done before.” HR needs to learn from these brilliant people they’re bringing into their domain or stop hiring them to begin with.
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NASA’s Kepler Mission Discovers Bigger, Older Cousin to Earth
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NASA
from July 23, 2015
NASA’s Kepler mission has confirmed the first near-Earth-size planet in the “habitable zone” around a sun-like star. This discovery and the introduction of 11 other new small habitable zone candidate planets mark another milestone in the journey to finding another “Earth.”
The newly discovered Kepler-452b is the smallest planet to date discovered orbiting in the habitable zone — the area around a star where liquid water could pool on the surface of an orbiting planet — of a G2-type star, like our sun. The confirmation of Kepler-452b brings the total number of confirmed planets to 1,030.
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Twitter Introduces Event-Based Ad Targeting
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Wall Street Journal, CMO Today
from July 23, 2015
Marketers often buy Twitter ads in an attempt to capitalize on buzz around major cultural and sporting events like the Oscars, the Super Bowl and “Sharknado” movie premieres. Now, the social network wants to make it easier for advertisers to do so.
On Thursday, Twitter announced the availability of new tools designed to help advertisers find events with which to align their brands, create content relevant to those events, and ultimately to buy ad placements targeted to users who might be interested in those events.
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Research Project Tackles Driver Takeover Issue
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EE Times
from July 23, 2015
Automated driving promises a more relaxed mobility: Drivers could watch a video, surf the Internet or write e-mails while the sensors and algorithms move the car. But what if a situation occurs that exceeds the capabilities of the electronic chauffeur?
Across the industry, the problem of a safe handover from computer to human driver is currently discussed. German aerospace research centre DLR has developed a system that alerts the driver in the case of an emerging problem.
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Events
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TODAY July 24 — New Musical Instruments Hackathon
At Monthly Music Hackathon NYC, musicians, programmers, artists, scientists, composers, hardware tinkerers, and others spend the last Saturday of each month hacking together projects exploring music. At 8pm we have a concert and presentations of the art, technology, and research developed that day. It’s open to everyone. Please come participate or observe.
Friday, July 24, at 8 p.m., Spotify, 45 West 18th Street
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